You've built a strong business. Your website and marketing should keep up.
I help established experts update, improve, and connect the website and marketing around their business—so what people see reflects the quality of the work behind it. You stay focused on the work that built your reputation. I help figure out what needs attention, what should happen next, and how the pieces should work together.
For established experts and expertise-led businesses.
The Tools Changed. The Standard Didn't.
I've spent more than 40 years solving design, communication, publishing, and marketing problems.
I started in the pre-desktop-publishing world, working with complex reference books, graphic design, and marketing communications.
Over the years, the tools changed. The work expanded into professional book design and publishing, websites, content, email, marketing systems, automation, interactive tools, and more.
But the part I care about hasn't changed much at all.
Understand what someone is trying to accomplish. Make sense of the moving pieces. Find the right structure. Solve the problem. Protect the quality. Build something useful.
Today, I bring all of that experience together through HeartWork Creative.
Sometimes that means building something new. Sometimes it means improving what you already have. And sometimes the first job is figuring out what actually needs to happen.
How I Help
Figure Out What Actually Needs to Happen
You know something needs attention, but you're not sure what the real problem is, or what would actually make the biggest difference. The Strategy Sprint helps identify what's working, what isn't, what matters most, and what should happen first.
Ongoing Marketing Support Without Becoming Your Own Marketing Department
The Visibility Engine is ongoing marketing support for established experts who want their marketing to stay active, connected, and useful without personally creating and managing every moving piece.
Depending on what we agree your business needs, that may include blog posts, newsletters, social content, email campaigns, website updates, and other marketing pieces that help you stay visible and connected to your audience.
We'll define the ongoing work up front, so you know what's being created each month and I know exactly what I'm responsible for. Along the way, I'll keep looking for ways to strengthen your visibility, reach more of the right people, and improve how the pieces work together.
I keep a small number of ongoing client partnerships so I can stay closely involved in the work.
A Better Online Home for the Business You Have Now
Maybe your current website is dated. Maybe it no longer reflects the quality of your work. Or maybe the business has simply outgrown what the site was originally built to do.
HeartWork creates professional websites that look good, make sense, and support the business behind them, from simple, focused sites for small businesses and professionals to more complex websites connecting offers, content, email, and other parts of your marketing.
The website should fit the job it actually needs to do.
Give People Something Useful to Do
Sometimes a standard web page isn't the best way to help someone. Assessments, diagnostics, calculators, guided tools, interactive resources, and other useful tools can help people understand a problem, explore an idea, or take a meaningful next step.
The point isn't to build something clever. It's to build something useful.
Professional Book Design + Self-Publishing Support
A professionally produced book doesn't have to be complicated. HeartWork can help with custom cover and interior design, self-publishing setup and support, or both, from straightforward nonfiction books to more complex projects where the details really matter.
I've worked in book design and publishing for years, and I care about the whole thing: how the cover communicates, how the pages feel to read, how the files are prepared, and whether the author understands what happens next.
"Ronda Taylor at HeartWork Creative has been my go-to designer for Hugo House Publishers, Ltd since its inception in 2009. That doesn't even begin to sum up how important her work with Hugo House has been over the years. We have produced over seventy books together. Her dedication to making both the cover and interior of the book absolutely perfect is unparalleled. She delights in creating covers that instantly convey a book's idea to potential buyers and award-winning interiors that make a book truly pleasurable to read. Ronda's knowledge of the book-publishing process is stellar. I have come to rely upon her expertise in all areas of book production, including catching those errant grammatical errors that inevitably escape a proofreader's attention. We collaborate on all designs with our authors throughout the process; her professionalism is apparent everywhere. But most importantly, she deeply cares about the authors she works with, never forgetting for a moment the enormous commitment it takes to get a book done. I cannot recommend Ronda Taylor highly enough. You will produce the book of your dreams under her skill and guidance."
Not sure which one fits? That's exactly what the 20-minute call is for. Book one and we'll figure it out together.
People I've Worked With
Patricia and I have worked together since 2009. First as founder of Hugo House Publishers, where we produced 70+ books together. Now, as founder of Girl Power Finance, I help keep her visibility and marketing moving, creating blog posts, newsletters and social content while continuing to improve the website, email, audience experience and other pieces as the business grows. I also designed and built her website and interactive Financial Menopause™ Checkup.
It's the kind of long-term work I love: understanding the business well enough to see how the pieces should work together, then creating what it needs next.
View girlpower.finance →
David produced the artwork for both of his books. I partnered with him to expertly format the interiors, page by page, each one unique. No templates. No shortcuts. Just precision formatting for books that had to match the caliber of his brand.
"Ronda is a 'freak of nature.' I adore her and value her immensely. She's funny, curious, interested, and literate (YES, she can READ and UNDERSTAND!), and comes from the old school of 'Does this design make sense?' and 'Does this make my heart race like a newly discovered infatuation?' She's SO much more than 'a pair of hands' — she's got the pairs that matter: The ability to see both sides of a coin. The ability to use negative and positive space. The appreciation of the word AND the art. And a terrific sense of humor when it seems like there's 'no resolution' to a challenge. I appreciate and admire her. Highest recommendation."View risingabovethenoise.com →
Robert and I have worked together on several projects over the past five years, including book design for his novels and his author website. His work has given me the chance to do something I especially enjoy: move between creative design and technical problem-solving depending on what the project needs.
"I've worked with Ronda on several projects over the last five years and at every turn she has provided exceptional, professional service. In addition to her individual/custom design work, Ronda offers valuable insight on how to make your project stand out. She has a rare combination of gifted artist and technical mastermind. Please view this referral as the highest possible review available."
Robert Joseph, Author
View robertjosephauthor.com →Who Is Ronda?
I've been solving creative, communication, publishing, and marketing problems professionally for more than 40 years.
I read. I ask questions. I want to understand what you're actually trying to accomplish. I notice when things don't quite add up. And if I think there's a better way to solve the problem, I'm going to tell you.
I started working remotely long before it was common. In 2016, I took my business on the road. Turns out, you can work from 30+ countries across four continents and still keep your clients happy. I simply decided my office could be anywhere.
HeartWork is intentionally small. When you hire me, I'm the person thinking about the work and creating it. I keep the number of ongoing client relationships limited so I can stay closely involved.
Let's Talk
Maybe your website is dated. Maybe your marketing has grown into a collection of pieces that don't quite connect. Maybe you know something needs to change but aren't sure what should happen first. Or maybe you know exactly what you need and you're looking for the right person to help.
Tell me what's working, what isn't, and what you're trying to accomplish. We'll figure out whether HeartWork is the right fit and what actually makes sense to do next.
Book a 20-Minute Call