You've built a strong business. Your website and marketing should keep up.
I help established experts update, improve, and connect the website and marketing around their business—so what people see reflects the quality of the work behind it. You stay focused on the work that built your reputation. I help figure out what needs attention, what should happen next, and how the pieces should work together.
For established experts and expertise-led businesses.
The Tools Changed. The Standard Didn't.
I've spent more than 40 years solving design, communication, publishing, and marketing problems.
I started in the pre-desktop-publishing world, working with complex reference books, graphic design, and marketing communications.
Over the years, the tools changed. The work expanded into professional book design and publishing, websites, content, email, marketing systems, automation, interactive tools, and more.
But the part I care about hasn't changed much at all.
Understand what someone is trying to accomplish. Make sense of the moving pieces. Find the right structure. Solve the problem. Protect the quality. Build something useful.
Today, I bring all of that experience together through HeartWork Creative.
Sometimes that means building something new. Sometimes it means improving what you already have. And sometimes the first job is figuring out what actually needs to happen.
How I Help
Figure Out What Actually Needs to Happen
You know something needs attention, but you're not sure whether the answer is your website, content, email, lead generation, automation—or something else entirely. The Strategy Sprint helps identify what's working, what isn't, what matters most, and what should happen first.
Ongoing Marketing Support Without Becoming Your Own Marketing Department
The Visibility Engine is an ongoing strategic partnership for established experts who want their marketing to stay active, connected, and useful without personally managing every moving piece. Depending on the priorities we agree on, the work may include the website, content, email, lead generation, marketing systems, and other agreed priorities that help keep the right things moving. It isn't a monthly checklist of random deliverables—we decide what matters, work the priorities, and keep improving the right things. I keep a small number of ongoing client partnerships so I can stay closely involved in the work.
A Better Online Home for the Business You Have Now
Maybe your current website is dated. Maybe it no longer reflects the quality of your work. Or maybe the business has simply outgrown what the site was originally built to do. HeartWork creates focused professional websites as well as more strategic business websites that need to support multiple offers, lead generation, customer paths, email, or other marketing goals. The website should fit the job it actually needs to do.
Give People Something Useful to Do
Sometimes a standard web page isn't the best way to engage someone. Assessments, diagnostics, calculators, guided tools, interactive lead magnets, and other useful experiences can help people understand a problem, explore an idea, or take a meaningful next step. The point isn't to build something clever. It's to build something useful.
Selective Premium Book Design
Book design is still part of HeartWork. I accept a limited number of premium projects—books where the material is complex, the details matter, or the book carries real authority or business responsibility for an established expert. The finished book needs to live up to the expertise behind it. If your book deserves more than a template, let's talk.
"Ronda Taylor at HeartWork Creative has been my go-to designer for Hugo House Publishers, Ltd since its inception in 2009. That doesn't even begin to sum up how important her work with Hugo House has been over the years. We have produced over seventy books together. Her dedication to making both the cover and interior of the book absolutely perfect is unparalleled. She delights in creating covers that instantly convey a book's idea to potential buyers and award-winning interiors that make a book truly pleasurable to read. Ronda's knowledge of the book-publishing process is stellar. I have come to rely upon her expertise in all areas of book production, including catching those errant grammatical errors that inevitably escape a proofreader's attention. We collaborate on all designs with our authors throughout the process; her professionalism is apparent everywhere. But most importantly, she deeply cares about the authors she works with, never forgetting for a moment the enormous commitment it takes to get a book done. I cannot recommend Ronda Taylor highly enough. You will produce the book of your dreams under her skill and guidance."
Not sure which one fits? That's exactly what the 20-minute call is for. Book one and we'll figure it out together.
People I've Worked With
Patricia and I have worked together since 2009. First as founder of Hugo House Publishers, where we produced 70+ books together. Now as founder of Girl Power Finance, where I built her connected visibility platform: a full website, the interactive Financial Menopause™ Checkup, email campaigns, automated workflows, and a 90-day content and visibility system covering blogs, newsletters, social content, and search visibility. All designed to give her new business a connected visibility foundation while she focused on clients.
View girlpower.finance →
David produced the artwork for both of his books. I partnered with him to expertly format the interiors, page by page, each one unique. No templates. No shortcuts. Just precision formatting for books that had to match the caliber of his brand.
"Ronda is a 'freak of nature.' I adore her and value her immensely. She's funny, curious, interested, and literate (YES, she can READ and UNDERSTAND!), and comes from the old school of 'Does this design make sense?' and 'Does this make my heart race like a newly discovered infatuation?' She's SO much more than 'a pair of hands' — she's got the pairs that matter: The ability to see both sides of a coin. The ability to use negative and positive space. The appreciation of the word AND the art. And a terrific sense of humor when it seems like there's 'no resolution' to a challenge. I appreciate and admire her. Highest recommendation."View risingabovethenoise.com →
I designed both of Robert's novels and built his current author website, creating a modern home for the SHADOW series, his books, reader content, and email audience. His debut novel, Shadow of Descent, became a Hugo House bestseller.
"Ronda Taylor worked with me to create the book cover and interior layout for my two novels. She and I discussed different options and concepts I had in mind for the book covers. Her creations were absolutely fantastic. We also worked together to create a beautiful and functional website. Ronda is a true professional. I look forward to working with her in the future."View robertjosephauthor.com →
Who Is Ronda?
I've been solving creative, communication, publishing, and marketing problems professionally for more than 40 years.
I read. I ask questions. I want to understand what you're actually trying to accomplish. I notice when things don't quite add up. And if I think there's a better way to solve the problem, I'm going to tell you.
I started working remotely long before it was common. In 2016, I took my business on the road. Turns out, you can work from 30+ countries across 4 continents and still keep your clients happy. Not as a tourist. As a business owner who decided her office could be anywhere.
HeartWork is intentionally small. I do the strategic and creative work myself and keep the number of ongoing client relationships limited so I can stay closely involved.
Let's Talk
Maybe your website is dated. Maybe your marketing has grown into a collection of pieces that don't quite connect. Maybe you know something needs to change but aren't sure what should happen first. Or maybe you know exactly what you need and you're looking for the right person to help.
Tell me what's working, what isn't, and what you're trying to accomplish. We'll figure out whether HeartWork is the right fit and what actually makes sense to do next.
Book a 20-Minute Call